Mahindra Two-Wheelers Continue To Build Presence

Mahindra Duro DZ
Mahindra Two Wheelers continued to build its presence in the two wheeler segment. The recently launched Duro DZ has been witnessing consistent growth. It sold 24,618 units in the second quarter of 2012. That's a 14% growth over last quarter when Duro DZ sold 21,547 units.

Overall, the company's cumulative scooter sales from April to June 2012 stood at 30,488 units. Sales in June 2012 were 11,201 units.

Now, the company is launching yet another scooter - the powerful, stylish, fully loaded Rodeo RZ this month. The eagerly awaited Rodeo RZ have received rave reviews from auto experts all across the country. They seem thrilled by the performance and the unique, modern features on this new scooter.

Mahindra Two Wheelers Sales and Customer Care Senior V.P Viren Popli said: "We are thrilled by increasing consumer preference for the recently launched Duro DZ. Consumers are loving this scooter, that is designed specifically for tough Indian roads. We will build on this growth momentum, with the launch of our new scooter, the Rodeo RZ, this month. Young, modern couples would be excited by this zippy, stylish scooter that comes fully loaded with a range of unique features for the modern lifestyle."

The cumulative sales for the company have crossed a landmark figure of three lakh units. Mahindra 2 Wheelers' range of powerful 125cc scooters cater to distinct consumer segments. While the Mahindra Duro DZ is positioned as a family scooter, the new Mahindra Rodeo RZ with its very innovative, contemporary features is sure to enthuse young, modern couples. The Flyte is the Indian woman's two-wheeler of choice.

Article Published On: Tuesday, July 3, 2012, 16:36 [IST]
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