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Mahindra Posts 19% Sales Hike, Falls Behind Tata
The increase in passenger vehicle sales did not ensure Mahindra rating its top 3 position among Indian carmakers. Mahindra had overtaken Tata Motors in June and was behind industry leaders Maruti Suzuki and Hyundai Motors. However, Mahindra could not retain the momentum in July.
Tata Motors which had positive July sales sold 26,240 units has regained its top three position. Tata Motors and Mahindra have been competing extensively in the SUV segment. While Tata Motors expanded to other body styles with the Tata Nano, Indica and Indigo Mahindra has continued to be the SUV specialist. The only vehicle in Mahindra's range that is not a utility vehicle is the Verito sedan.
Pravin Shah, the Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. spoke about Mahindra's July sales. He said: "We are happy to have achieved a growth of 19% during July 2012 in spite of difficult and uncertain market conditions continuing. Incidentally, July 2012 is the second highest monthly sales for us. The Auto Industry needs to be concerned about slower economic expansion and consumer sentiments which are not so positive. A cut in interest rates would have helped lower the cost of manufacturing and product, thereby improving industry confidence".
While Tata Motors has been having fluctuating monthly sales figures, Mahindra has been a more consistent performer. Models such as the XUV 500, Scorpio, Bolero and Xylo continue to be segment leaders. The launch of the mini Xylo this September will spur Mahindra's sales further up.
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