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Ford Showrooms To Be Opened Till Midnight On Sun
Ford India executive director (marketing, sales and service) Nigel Wark said: "This is the quieter time of the year. So, we want to bring in some excitement and draw people into the showroom."
Ford India's midnight sale at the previous time had been a success with dealers selling 15-day stock in just two days. The company looks to repeat the big success where Ford cars where sold three-four folds of their average sales.
Nigel Wark added: “In the past some of our dealers have managed to sell two to four times their normal average. We see no reason why it could not be replicated this time." Meanwhile, Car sales growth during the month of April was the slowest in 10 months owing to increased vehicle prices, costlier loans and higher fuel prices.
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