China's Chery Planning To Invade India

Chery Car
For those who are not familiar with Chery, Chery is a Chinese carmaker and the partner of luxury car brand Jaguar Land Rover in the country. Chinese automobile companies are getting set to enter growing markets and Cherry is no different.

The carmaker is reportedly planning to enter the India car market in a few years. For that, Cherry is mulling to make an investment of $78.7m in Malaysia over a period of five years to set up a manufacturing unit there. A Chery QQ3 was also reportedly found testing in Delhi last year. The QQ3 is a small car that could be priced between Rs 2 - 2.5 lakhs.

The carmaker aims to manufacture right-hand drive vehicles there and export it to other markets. Apart from India, Cherry plans to export cars to emerging markets such as Indonesia, Thailand and Sri Lanka after capturing a sizable chunk of market share in Malaysia.

Cherry officials have said that official talks have been made with the government and they are waiting for approval. Hints are that the first phase of production will start from 2015. So let's hope to see Chery cars in India by 2015 end or 2016 beginning.

Article Published On: Thursday, June 28, 2012, 16:19 [IST]
Read more on: #auto news
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