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Ashok Leyland Appoints Dhoni As Brand Ambassador
The auto giant stated in a press release that this is an initiative to gain market share in the commercial vehicle sector. The Hindujas owned Chennai-based company, Ashok Leyland is the second largest commercial vehicle manufacturer after Tata Motors with a market share of around 22 per cent and turnover of Rs 11,118 crore in 2010-11.
Ashok Leyland Manging Director Vinod K. Dasari said: “Mahi's choice was almost automatic for I cannot think of another person befitting the values of Brand Ashok Leyland so well. A true son-of-the-soil, a leader who is focused, straight-thinking, passionate and, most of all, humble, he will lead the numerous initiatives that are on the anvil.”
The press release by the company added that the cricketer's endorsement will be backed by a multi-media campaign across all markets and addressing all customer segments. A TV commercial featuring Dhoni is expected to go on air soon. Besides Askok Leyland, the cricketer currently has 20 endorsements.
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