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Maruti Suzuki Celebrates 1 million Exports
On the achievement, Mr. Shinzo Nakanishi, Managing Director & CEO, Maruti Suzuki India Limited said, “A million cars in overseas markets is a significant milestone for us. Two years back, Europe was a strong destination for us. We have aligned our exports strategy in line with the changed scenario in exports market. The market for us has shifted significantly from Europe to non-European countries.”
“While the A-star, marketed under ‘Suzuki Alto’ and ‘Suzuki Celerio’ badge in international markets was doing well, we also worked on identifying alternate non European markets. This strategy worked in our favour and helped us retain our export numbers after European nations withdrew the scrappage incentives. We are happy that cars manufactured at Maruti Suzuki India have found good customer acceptance in overseas markets.”
With today’s shipment Algeria also attains the landmark of being the only country to import over 100,000 units from Maruti Suzuki. Today’s shipment includes over 1500 units for Algeria.
In 2009-10, Maruti Suzuki’s total exports were over 1.47 lakh units. Of which over 75 per cent were to Europe. By 2011-12 the share of non-EU export sales shot up sharply from 23 per cent to 66 per cent.In coming times, the Company plans to expand its presence in newer markets including the ASEAN region.
Today, the million Maruti Suzuki cars ply on the roads of over 125 countries across five continents. Interestingly, it is the A-star which has emerged as the fastest moving brand in exports. Within 38 months of its first shipment in January 2009, it has clocked exports of over 300,000 units.
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