GM's Enjoy To Join MPV Race Against Maruti Ertiga

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Now it's General Motors to join the MPV race in India. The American carmaker will launch its new MPV Enjoy in India by the end of 2012 which is expected to be priced at a price tag of Rs 7 lakh. The MPV segment has been hotting up in the recent times with Maruti Suzuki Ertiga set to be launched on April 12.

The Enjoy MPV was displayed at the Delhi Auto Expo earlier in January this year. The car will be their first product from their joint venture with the Shanghai Automotive Industry Corporation (SAIC), China.

General Motors India President and Managing Director Lowell C Paddock at the event of the unveiling of the new Bharat Stage IV version of MUV Tavera Neo told media, "We are exclusively announcing the MPV's name in Chennai. It is Enjoy. We will be introducing it by end of this year. It will be the first product from this tie-up." The new 2012 Tavera was launched at a starting price of 7.51 lakh.

Earlier in the day, it was reported that Chevy would be bringing its Sail premium hatchback to India by July-September this year. The car is expected to be priced in a range of Rs 3-5 lakh challenging the Maruti Swift and Ford Figo. Chevrolet may also replace the Captiva SUV with a new car, supposedly the recent Thailand launched Trailblazer.

Meanwhile, the auto giant is expecting a sale growth of 8-10 per cent this year. GM India President and Managing Director Lowell C. Paddock said, “We are expecting a 8-10 per cent growth in sales in India this year. A total of 1.5 lakh Tavera models were sold in India since 2006, and in the last year we sold 21,000 Tavera, 45,000 Beat and 22,000 models of Spark."

This year will see the launch of more MPVs starting with the soon to be out Maruti Ertiga, upcoming Nissan Evalia and the Chevrolet Enjoy. The current MPV market leaders are the Toyota Innova and the Mahindra Xylo.

Story first published: Tuesday, March 27, 2012, 18:46 [IST]
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