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Nissan's Datsun To Challenge Nano With 1.25L Car
Datsun's low cost car is expected to be developed indigenously in India. Nissan has set its eyes on a major market share in the Indian car market, considered to be the fastest growing market in the world. The Tata Nano has had a hassle free in its price bracket as no carmaker has ventured in to it so far.
The market for a low cost car is increasing in India considering the increasing number of urban dwellers. Sales of the Tata Nano has been on the increase in recent months, although not to levels that Tata Motors would be very proud of.
Datsun has seen an opportunity for another low cost car in India. With Nissan no longer in the loop in the development of Bajaj's low cost car, it is now clear that it has to work only with its French partner Renault if it has to build this car.
Making an official statement on Datsun's plans to launch a low cost car, Renault Nissan CEO Carlos Ghosn said: “Nissan cannot and does not need to have a car in every price bracket and this is where Datsun's low cost cars will come in to the picture. We are even looking at ultra low cost cars between $2,500 to $3,000 too. These cars will be aimed at two wheeler buyers and first time car buyers.”
Explaining the reason behind Nissan relaunching the Datsun low cost brand, Mr Ghosn stated that Developing markets have a large demand for such cars and Nissan's brand image does not allow it to enter this segment and hence it needed a new brand.
The statement has put great doubts on Bajaj's own low cost car project. Bajaj intended to market its product across the globe with Nissan and Renault's help. But with Nissan's Datsun entering the segment Bajaj has lot of things to worry about.
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