BMW Begins Car Leasing Business In India

Published: Friday, February 24, 2012, 14:47 [IST]

BMW India has launched its car leasing business in India. Customers can now have the full ownership experience of a BMW and yet need not pay the full price of the car. The German premium carmaker has named its leasing business as BMW Lease and it will be available through its financial services division.

BMW India chief Andreas Schaaf while speaking about BMW Lease said: “The launch of BMW Lease is a significant milestone in our growth strategy in India and will beyond doubt provide sheer driving pleasure with complete peace of mind to BMW customers.”

Both individual as well as corporate customers can get BMW cars under the programme. BMW Lease has been launched in six states in the initial phase - Delhi, Haryana, Andhra Pradesh, Tamil Nadu, Karnataka and Maharashtra It will be extended to remaining states in the due course of time.

BMW India has stated that customers can enjoy all the rewards and risks of owning a BMW. The customers can choose to purchase the BMW car for a substantially low price when compared to the market price after the end of the lease's tenure or even upgrade to another BMW.

BMW India Financial Services Managing Director and CEO Dan DeChristopher in his statement said: “BMW Lease is a pioneering product, specially engineered for BMW customers, providing customised financing options, flexible lease tenures and better tax benefits... We are confident that BMW Lease will provide further impetus to BMW India sales.”

Article Published On: Friday, February 24, 2012, 12:24 [IST]

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