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We Will Push Up Nano Sales: Tata Motors
To hammer in the point that the Nano has not been able to reach expected levels, Tata Motors chairman Ratan Tata had said in the 2012 Delhi Expo that the car was not marketed well and also added that the Nano was not a flop car as many believed. The Nano is still the car that many two wheeler buyers want to graduate to.
Soon after Mr Tata's statement, Tata Motors has put in place a new marketing strategy to push the sales of the Nano. R Ramakrishna, the company's vice-president while speaking about the new strategy the company was working on removing the poor man's car tag from the Nano. He also said the Nano would be made more accessible to people across the country by opening more exclusive Tata Nano showrooms.
Elaborating on the strategy, Mr Ramakrishna said: “Quite a lot of marketing activity is in place now - reaching out to the target segments; network strategy; handling the customers at the dealerships ; tie-ups with various financiers. Every single element is falling in place now."
The exclusive Tata Nano showrooms will be set up in several tier III and tier IV cities in India. Further 250 special kiosks will be set up where buyers can get to experience the Nano. Eventually there will be 750 sales points to the Nano making it the widest available Tata Motors product.
Speaking about the current sales performance of the Nano, Mr Ramakrishna said: “Sales have improved. We are reasonably happy with what we are doing and we want to do more. The objective is to utilise the full capacity (at the Sanand plant). We are progressing to expectations."
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