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Volkswagen To Launch IPL Edition Polo, Vento
The IPL edition Polo and Vento will have extra new features but will not cost anything more than a regular version. Volkswagen was very successful in building a brand image for the Vento with the IPL edition Vento.The biggest Indian cricket tournament has been offering high visibility to all brands associated with it.
In a release to the media, Volkswagen India Director ( Passenger Cars) Neeraj Garg said: “Last year, we launched our first action model, the Vento IPL Edition, and there on introduced the Breeze models of both the Polo and the Vento. The immense response we had received for these special editions has prompted us to continue with the IPL editions - this time with both our popular brands.”
The IPL edition Polo and Vento will get special features to match with the cricketing event. They will include:
Multimedia Car Pad
Dual-Tone Leatherette Seat Covers
Special Floor Mats
Door Sill Design
IPL Branding On Boot
This is what Volkswagen had to say about the Polo and Vento IPL Edition II.
The IPL Edition of the Polo and the Vento is as obsessed with cricket as you are. Inside, you’ll find an interactive car pad with multimedia entertainment features that lets you catch every pulsating moment of the IPL. Not to mention, navigation and social networking options. There are also a host of exciting features which enhance the experience of superior German engineering. And if that’s not enough, there’s also our Mobility Max Scheme that makes it easier than ever to own a Volkswagen. So, hurry to your nearest Volkswagen showroom. And take along your passion for cricket on every drive.
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