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Is Facebook The New Battle Ground For Cars?
The biggest battle ground for social media marketing professionals is now Facebook, the world’s largest social networking site. Companies across the globe, be it a multi-billion MNC or a small tiny shop now have Facebook pages to lure internet users. Carmakers who are never behind in developing and embracing new technologies have taken on social networks big time to increase their visibility.
With the average age of a car or bike buyer coming down to the mid twenties from the early thirties, carmakers have identified the need to attract the younger crowd. While people in the 90s and 2000s went to car showrooms to see the cars they wanted to buy, the cars are now right in front of you thanks to the websites run by carmakers as well as fan pages on social networking sites. All major carmakers now have their own Facebook fan pages along with individual pages for models too.
Twitter has also emerged a great means of communicating with customers. But the greater interaction of Facebook and higher number of users has created another level of competition among carmakers. Carmakers are now not only celebrating increased sales but also the increasing number of fans in their respective fan pages. These carmakers have hired social media professionals to improve their reach and visibility.
The growth of social media among carmakers can also be ascertained by the number online launches of new cars on the web. Mahindra, Toyota, Hyundai provided live web casts of their recent model launches on their Facebook pages. So the trend now is if you are popular on Facebook, You are popular as a brand (This might not be entirely true). So carmakers are harping out loud about their increasing fan base on Facebook. This has increased to an extent that they are now releasing official press releases about any accomplishments in their social networking scene.
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