Audi Continues Exceptional Sales Performance

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The German luxury car manufacturer Audi India plans to launch Audi TT later this month. Audi India continues its positive sales trend in February too. Company has once again achieved remarkable performance in India with sale of 600 cars in February 2012 – a growth of 33 percent over the same period last year.

Audi India slod 450 cars in February 2011. Powering ahead confidently with its ambitious outlook for 2012, the brand with the four rings has plans to sell 8000 cars this year, which will be a significant growth over last year (2011: 5511 cars).

“We are delighted with our outstanding sales performance in India in February 2012. We attribute this growth to the strong brand equity we have in the Indian market, thanks to our progressive product portfolio , world-class service standards paired with our increasing footprint through new dealer partners. Our commitment to the Indian market is reiterated by the forthcoming launch of Audi TT later this month.

We also plan to expand our national footprint by covering markets like Nagpur, Coimbatore, Lucknow and Bhopal this year while further consolidating our presence in Mumbai and Delhi”, said Michael Perschke, Head, Audi India.

India is an important market for Audi worldwide and having recorded 84 percent growth last year, India is the fastest growing luxury car brand for Audi globally. Audi continues to be the segment leader in the luxury SUV segment with the Q7 and the Q5. Globally, Audi achieved the No.2 position by selling 1,302,650 cars in 2011.

Story first published: Saturday, March 3, 2012, 16:46 [IST]
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