Volkswagen Sets A New Mark In India

By By: Vicky.in

Published: Thursday, February 17, 2011, 13:40 [IST]

The 50000th unit - Vento- has just rolled down from its Chakan plant, where other two models Polo and Skoda Fabia are on the making . VW has received a good stint for these models of which Polo compact and Vento sedan are doing much more. With 50000th unit Volkswagen celebrates it's succes in Indian car market. Volkswagen stepped into the Indian car market in a belated phase, but its growth has been at rapid. Volkswagen has right from the beginning launched its flagship models for India and this paid much dividends to the company. In the race against its competitors, VW could muster a sale of 50000 units in all these years of marketing in the Indian car market.

The investment for this Volkswagen facility amounted to Rs3800 crore and the production has been expedited to meet the demands. The facility takes care of the entire process of manufacturing - from press shop to paint shop down body line and assembling. Volkswagen Board Member said the new mark of 50000 sets the tone of entire confidence reposed by the customers making a new chapter in the Indian car market for Volkswagen.

He added that the feat of achieving the target within the set time reflected the popularity of Volkswagen models in India. The Chief Representative of the company for India and MD said the success has been possible due to the company"s strategy to fulfill the pulse of the customers. He said the outcome of the success revealed the testimony of the company"s approach to the market. He acknowledged the support rendered by the employees in this regard.

Article Published On: Thursday, February 17, 2011, 12:47 [IST]

Read more on: #indian car market #new car #volkswagen

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