Toyota Plans 10 New Hybrid Vehicles

By By: Vicky.in

Published: Thursday, March 10, 2011, 13:59 [IST]

The success stint of Toyota Motor corp is making it divert its attention to the emerging markets. Based on this strategy, Toyota is launching some 10 new hybrid versions slated for the next four years. The launch of Toyota hybrid versions comes in the wake of the company"s desire to double its profits the company"s president revealed. The company has undergone a nightmarish phase of recalls of its units in recent times. Now on administrative reform the board will have just 11 members instead of 27 to expedite the decision and approval.

The company"s president said under Global Vision there will be a scrapping of a layer on management hierarchy. Here after, each geographic sector will have a bigger role to play making a direct link with the customers. Toyota is gradually recovering from the ail of global recall involving 20 million units since 2009. The recall made a deep impact on the company"s image reputation. The president said the aim from now on was to generate profit with launch of 10 new hybrid version, strong base and the conditions are more suitable for leveraging on the trough phase of the market.

He said the dollar is averaging on 85yen and Toyota's sale volume standing at 7.5 million units which leads to a near profit of 5% in addition to the operating profit of 1 trillion yen. He made it clear that the plan will enable the company"s profit even there had been major economic downfall and fall in sales about 20%. He specified that this would be the bottom line of the company"s sustainable growth plan and he ruled out fixing any enumerative figures for the next few years regarding profit, estimates or targets. This profit of 5% from the operating profit of 1 trillion is aimed from the sales of apex vehicles numbering 7.5 million units. This encompasses the company"s current year projection of a profit leading to 550yen and a margin of 2.9%.

But the company has become liable to specify the exact date of accruing profit and margin as demanded by the investors. An analyst of Japan said the company is in fierce competition with Hyundai and VW which makes it not able to come out with clear picture of strategy. Toyota has faced a tough phase of gaining its profits, when it could muster it even lower than that of Nissan and Honda Motor. Toyota had some solace that it could make a close tie against GM in its reputation as the world biggest in auto industry, though with thin margin. The company has been on the revival stream under the leadership of Toyota, its president.

Article Published On: Thursday, March 10, 2011, 13:50 [IST]

Read more on: #automobile #new car #toyota

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