Toyota Kirloskar To Launch Etios Liva On 27th June

Published: Tuesday, July 5, 2011, 15:36 [IST]

The Toyota Etios Live hatchback will be launched by Toyota Kirloskar on 27th June in Delhi. The new hatchback's launch was delayed due to the huge demand for the Etios sedan. The Etios liva is Toyota's first hatchback to enter the Indian car market.

Toyota had first displayed the Etios sedan and the Etios Liva hatchback at last year's Delhi Auto Expo. Toyota is banking on the Etios Liva hatchback to make the carmaker's presence felt in the Indian volume car segment. The maker of the Innova and Fortuner has so far concentrated only on mid segment vehicles.

Toyota has been hugely encouraged by the sales of the Etios sedan. The Japanese carmaker has already delivered more than 20,000 Etios cars in India. Toyota had to work overtime at its Bangalore plant to meet the increasing demand for the Etios.

According top reports, Toyota wants to sell 60,000 units of the Etios sedan and the Etios Liva hatchback. Toyota Kirloskar's DMD Marketting Sandeep Singh said The carmaker was hoping to get a positive response on the Etios Liva from its customers. He added the new car's technical specifications and price will be announced during the launch.

Article Published On: Thursday, June 23, 2011, 15:09 [IST]

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