Tata Nano Tosses Its Popularity Globally

By By: Vicky.in

Published: Monday, March 14, 2011, 14:43 [IST]

Tata Motors had injected a lot of enthusiasm and expectations with its Nano compact at the time of launch. However the consequences have been quite contrary on the wake of fire incidents effecting the reduction of volume in its sale. Yet Nano has spread its fragrance to woo the global customers from Asia, South America and Europe. The markets there have expressed their willingness to enjoy the car"s drive as more countries like Taiwan, Malaysia, Turkey, Thailand, Romania, Brazil have come forward to deal the car in their own lands.

The initiative has already been mooted by the Deputy PM of Malaysia who said the JV between Tata Motors and Proton Malaysia is on the cards. The proposal may envisage domestic manufacturing of Nano in Malaysia as the government there has liberalized the schemes for such moves. He added that the feasibility study has been tabled by both partners. Same sort of gesture came from the Taiwan"s Teco Group which offered its service for manufacture of Nano in its country.

Tata Motors company is a top-notch name in the country"s industrial motors and home appliances. The Tata Motors Chairman said Nano could be offered at the price tag of 00-6700 in his country inclusive of all local taxes making the car the most cheapest beating the local cheapest car sold at 400. Tata Motors had displayed its concept car at the recent Geneva Motor Show and it feels that time has come for it to design Nano for these markets. The Nano for Europe and the US will be designed with advanced features suiting the local needs but will be at the same time costlier than the initial model available in India. To meet prospective customers Tata Motors has opened the Nano customer clinic in select overseas markets especially Thailand and Taiwan.

Article Published On: Monday, March 14, 2011, 14:38 [IST]

Read more on: #automobile market #cars #tata motors

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