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Tata To Compete With Volvo, Mercedes With Its Divo
The result is the launch of Divo luxury bus, said the company"s Head for Marketing for Tata Busses. He said there are five trail Divo units are on Indian roads and the concept is to offer a luxury bus of international standards at the Indian price. This will account a minimum of 10% in pricing than those from the competitors, he mentioned. He said the target for Tata with this Divo is 300 from the market capacity of 500 annual units. In another move, Mercedes has introduced its Bharat Benz trucks and buses while Volvo is scheduling its hybrid buses in the Indian market.
Meanwhile, the talks for driving the world cheapest Nano into the roads of Malaysia is on the cards again, this time Proton extending warm air. This is resumed after almost 7 or 8 years of initiative and comes in the wake of the government"s liberal approach and hunger for new avenues, said the deputy PM of Malaysia. The idea has come in handy for the Malaysian company which has been in intense search for an ideal partner for the Indian market. Proton has been hunting like minded companies to offer its range of cars - saga and persona- in India. Earlier there had been negotiations with Tata, BVR and Mahindra group but nothing materialized. Both Tata and Proton will reach the win-win situation in the event of this partnership materializing.
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