'Delight' From Tata Motors For Commercial Vehicle Owners

By By: Vicky.in

For commercial vehicle-owners, Tata Motors has launched customers" loyalty programme named Tata Delight that offers a host of facilities. Adding, Tata Delight is a loyalty programme for the company's commercial vehicle customers, both existing and new. It provides a host of distinctive facilities across all Tata Motors dealerships, sales outlets and authorized service stations.

Tata Motors President (Commercial Vehicle Business) Ravi Pisharody said that to create an even deeper customer connect and take our relationship with customers to next level, the company has launched the Tata Delight programme. The company believes that this initiative will further strengthen our bond with customers.

Customers can earn bonus points on purchase of new commercial vehicles under Tata Delight. Also, they can earn or redeem points on vehicle servicing or repair, new spares across the company's dealerships and sales outlets.

Educational scholarship for children, a chance to win a Nano every quarter through a lucky draw and invitations to special events and movies with family are the other membership privileges. All these benefits can be availed for Rs 100 (without insurance) and Rs 500 (including insurance).

The company said that if enrolled for the programme with insurance, a vehicle driver will get a three-year insurance policy that offers an accidental insurance of Rs 1-lakh, personal disability insurance of Rs 1-lakh and an accidental hospitalization cover of Rs 25,000 per year.

Article Published On: Wednesday, May 18, 2011, 12:49 [IST]
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