Rolls Royce's New Electric Car!

By By: Vicky.in

With the rise of demand for super premium luxury cars in the Indian market, Rolls Royce is scheming to increase its sale volume to more than 100 units in this year.

This comes in the wake of its last year sale of 80 units and the group of BMW statistically revealed that the volume of 2009 for these cars was 600% growth and this could make the volume for 2011 to three digits, said its CEO. He added that with this growth the company is setting its foot in stronger manner in the Indian market which has gained prominence for the company. He said India seems to feed more volumes next to China, which in the last year sold 600 units and quite surprisingly the growth rate too was as much as now in India. Rolls Royce has two vehicles in the Indian market, Phantom(Rs2.5 crore) and Ghost(Rs3.5 crore) dealt by two dealers in Delhi and Mumbai. He said there will be two more dealers soon and the efforts to meet the growing demand will be met with the production spree in its UK plant.

He made it clear that the company is not keen on sale volume to stock the units but assemble cars on demand with the wait lasting for 4-6 months from the date of firm orders. He added that the company is soon launching the electric version of Phantom, 102EX to be on display at the Geneva Motor Show in March. The exhibition will be a test drive for the feedback from the customers for luxury electric car. He claimed 102EX as one off car to focus the alternative drive trains as a research tool. The electric version will go around the globe after the motor show to get appraisal from the customers. Though nearly 100 people may test drive this car the company will not focus it as a production model.

Article Published On: Thursday, February 24, 2011, 14:01 [IST]
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