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Rolls Royce On A Rolling Spree In India
With two products-the Ghost(Rs2.5 crore) and Phantom(Rs3.5 crore)- in its fold in the Indian market, Rolls Royce is facing the tough situations to meet the demands for its products. The CEO of Rolls Royce said that Indian market had the most dearth for its products since the country is the second largest in Asia, after China. Hence Rolls Royce is on the verge of reaching the demanding customers by expanding the dealer network, he added. The company could sell 600 units in the Chinese market in the last year whereas it could reach just 80 owners in India which is still 600% growth on year-on-year growth rate.
There are just two dealers for the Indian operations, one in Delhi and the other one in Mumbai and the CEO mentioned that there could be two more dealers in short time preferably in Punjab and Hyderabad. He said since the company has been receiving good demand for its products in India the company"s UK unit will enhance the production volume to reduce the wait period. He expressed the hope that in 2011 Rolls Royce may hit the three digit volume in the Indian market. The CEO said in addition to the existing two models, there will be an electric version of Phantom called 102EX. This, he said, would be on display at the Geneva Motor Show slated for next month which would reflect the demand for such versions in the global markets. He said this 102EX would be a one-off car making some explorations on power drive from alternative fuels. He said this could be drivable at the event of being a research tool.
After the Show, Phantom electric will move along the markets of the globe to get proper response from the users with 100 customers to have the test drive. He made it clear that this initial unit will not be the production model and all relevant information about the car would be disclosed in the Geneva Motor Show.
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