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Renault To Rule the Indian Auto Market
The Indian automobile market failure of Renault is highly attributed to the radio cab operators who bought it in large volumes. Another hindrance was the insufficient and inefficient marketing strategy which has now been repaired particularly by its ad agency. Leaving these hiccups, Renault is designing its electric vehicle to focus the technological advancements. Renault electric car is to protect the environment as well which seems to have a bright future. The luxury cars and expensive cars have reached the helms of specified brand image and for categorized customers.
Renault is likely to bring in these two Fluence and Koleos as CBUs and will be assembled in Nissan plant in Chennai. The Renault new cars will retain the original features found for Europe while Koleos will have the Bose music and Fluence to have navigation systems. No more six bags in both. In another expansion spree, Renault is coming with three more new cars in another two years. After that there will be a hatch and another model will be based on 85% local components. In another move, the ongoing small car project with Bajaj is yet to get shape. According to the official from Renault, the company is somehow missing a great share of the fast growing Indian market. He said the competitors are feeding some sectors where t here is no competition nor any car making the future more speculative.
Normal ratio of small and big cars is 80:20 has no matching performance detail as the volume seems to be higher than what it ought to be. The company is targeting the customers who are fit in for the budget of the company"s vehicles including fuel cost, maintenance cost and service charges. He said the company is to offer longer cars by 10cm at the same price in addition to good values.
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