Pioneer Car Audio Market This Year

By Denise Baptiste

Published: Friday, January 21, 2011, 14:24 [IST]

The audio pioneer from Japan, Pioneer Corp is claiming that it can gather 40% of its car audio market during this financial year. This is projected by Pioneer Corp on the basis of the increase in its bid to expand its network soon. The company has got its Indian operation through Pioneer India with the activities from 2000 retail spots spread through the country. The company sees its growth to rise by 5-10% duly made possible through the new product line up, said its MD for India.

Recently Pioneer launched the 2011 series of car audio systems. Currently the company has 30% out of the organized car audio market which constitutes 50%( two million units) in India, with Sony also on the fray. He further said that the company is aiming to make stead fast growth by identifying more dealers and new products. The Indian market for the company has the imported range of products from Thailand, Vietnam and China. He expressed a negation over the manufacturing plant in India.

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Article Published On: Friday, January 21, 2011, 13:53 [IST]

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