Piaggio's Ape Mini To Rock Roads Soon

By By: Vicky.in

Published: Thursday, February 17, 2011, 18:00 [IST]

The auto industry"s different segment of trucks and tractors is running in a rough track with sale reaching new horizons. The companies are wooing the right customers in this segment with compact size vehicles. The great player in this segment Piaggio is making a bid to please the customers with its Ape Mini in 0.5 tonne category 4 wheeler carrier truck. This is introduced amidst fierce competition at Rs 1.73 lakh which is slated for commercial launch in another four months.

The company"s Director for sales and marketing said the company has been laying its confidence on unique sales proposition to meet the last mile and hub concept to the level of spoke model business. He said Ape Mini will set the new road to the category from the small size sector as Piaggio has been on the high in Ape 3 wheeler sector.

Piaggio had a good run in 2010 by selling 1.96 lakh units of 3 wheelers from the net volume of 4.5 lakh units. The Maharastra facility of Piaggio has the capacity of 2 lakh three wheelers and 1 lakh four wheelers annual units. The change in the trend towards this small cargo vehicles has been due to the growing traffic congestion in major cities which face lot of hardships from bigger cargos. These small cargos serve the purpose well with their size and compatibility. In 2010, the cargo market saw the sale of 1.8 lakh units of 0.5 - 1 tonne category vehicles, which is expected to grow further this year. Piaggio is not yet ready to come out with any more models like Ape Mini other than this, he added.

Article Published On: Thursday, February 17, 2011, 17:49 [IST]

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