Nissan Selects 18 Student Brand Managers

Published: Friday, July 8, 2011, 14:42 [IST]

Nissan Motor India Pvt. Ltd. has announced the names of 18 students who will be its Student Brand Managers. The Nissan Student Brand Manager (NSBM) Program 2011 had attracted 2,843 participants out of which 18 students have been selected. This initiative is in its second year and has been successful in promoting Nissan's brand. The competition was held in New Delhi, Mumbai, Chennai and Bangalore.

The 18-selected Student Brand Managers have come out of a rigorous competition and they were judged by eminent personalities such as Prahlad Kakkar, ad guru, Hormazd Sorabjee, Editor, Autocar India, V.G. Ramakrishnan, Vice President, Frost and Sullivan India and Mini Menon, Executive Editor Bloomberg UTV.

The Nissan Student Brand Managers will now play a key role in bringing brand Nissan closer to both - the student community and the public in general through innovative marketing initiatives. The students will be offered training following which they will work closely with Nissan officials on a variety of initiatives. The Japanese carmaker is keen to develop local talent and also create greater awareness of its products.

The Nissan Student Brand Manager is an honorary position with the company and does not guarantee employment with Nissan. During their tenure, each student brand manager gets Rs.30,000 as stipend and Rs.20,000 as marketing budget to implement their initiatives for the full program. Apart from that each NSBM will be trained by the Nissan Corporate trainer and get a NSBM Kit (Digital camera, Visiting Card, T-shirt and Jacket) which equips them to conduct their initiatives in a professional manner.

Also, each NSBM can get a “Nissan Micra" based on their requirements which further help them to understand marketing activities of an automobile brand.

Article Published On: Friday, July 8, 2011, 14:42 [IST]

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