Nissan Aims At 8% Global Market Share

Published: Tuesday, July 5, 2011, 16:30 [IST]

Japanese carmaker Nissan Motors has set itself a target of a global market share of eight per cent by 2017. Nissan's CEO Carlos Ghosn in his mid term business plan , announced in Yokohama, Japan, has also said the carmaker had to increase profit margins to eight percent. Nissan Motors is the only Japanese carmaker to have predicted to sell more cars this year than the previous year.

Nissan Motors' business plans suggests the carmaker will launch one new model every six weeks in the next six years to boost sales. Such a product blitzkrieg will definitely put a lot of pressure on Nissan's R&D division.

Analysts have expressed doubts about Nissan's business plans. Mr Ghosn ha not been able to completely deliver on his previous promises. He has himself admitted that his ambitious target of achieving an eight per cent market share in the business plan could not be achieved. However Nissan has never been in better financial shape. It has been able to withstand the pressure caused by the earthquake in Japan. The carmaker already spread its production hubs across the globe and local incidents will not dent its global plans.

Nissan and Renault's CEO Carlos Ghosn has been credited with reviving Nissan Motors which was close to bankruptcy when he joined in 1999. Renault, the French carmaker became Nissan's partner and both carmakers have been working together since 1999. Nissan currently produces the Micra in India while the rest of its models are imported.

Article Published On: Wednesday, June 29, 2011, 10:58 [IST]

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