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DOST Unleashed By Nissan-Ashok Leyland JV
The Chairman of Hinduja and Nissan ALL Powertrain said that the launch of this vehicle marked a new chapter in its 64year old automobile venture. He explained that the company had the opportunity to embody the Japanese technology suiting the Indian cost consciousness. He made it clear that the LCV product is 100% indigenous and will compete with its counterparts in the market on pricing. Ashok Leyland will take care of manufacturing the vehicle from its Hosur plant. Nissan has supplied its technology, production systems, engineering and process, product design. He further said the LCV market has substantially increased in recent years with the equally increased expectations of the customers. The current volume is 2.8 lakh annual units with the growth rate identified as 25%. He said the JV is concerned with smaller segments, under 3 tonne category which has the share of 2 lakh annual units.
For the first phase of three years, there will be three platforms of which the recently launched DOST to roll out from Ashok Leyland badge while the second will come under Nissan badge in 2012. The third one will also be under Ashok Leyland badge and the facility has the capacity of 1.5 lakh units per year which will be evenly shared between the companies. The companies will utilize the facilities of Hosur and Oragadam for manufacturing at an investment of Rs2300 crore. Earlier there had been a proposal for erecting the Green Valley project and the current indications are that the company has been on the development of a facility in the land granted by the Tamilnadu Government. He said the manufacture of components and export ventures will be taken at the right time possibly in 2012.
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