Mitsubishi Growth In India

By By: Vicky.in

Published: Wednesday, January 19, 2011, 15:52 [IST]

The global success of auto sector has witnessed the contribution of India and made many overseas players to affirm their foot on these lands. Some of them are coming out with new launches to increase their sale volume in India. For Mitsubishi the move is to follow the wheel marks of Honda, Nissan and Toyota by establishing a strong market especially India and Brazil.

By this strategy, Mitsubishi will increase the production to meet new customers along with outsourcing for production. In the meanwhile Mitsubishi is looking for an alliance with France"s PSA Peugeot Citroen SA. Mitsubishi will also take up manufacturing low-cost vehicles like mini cars under a JV with Nissan Motors.

Another major move by Mitsubishi is to scrap making of vehicles exclusive for the markets of the US and Europe. The main agenda is to hike the global production volume to 1.5 million through distribution process. For all sort of such activities, it will spend 1.5 million for securing 50% share in MMC Automotores do Brasil SA(a Brazil company involved in producing for Mitsubishi ). This company"s expansion spree will involve 4-wheel drive vehicles and cars to the tune of minimum 1 lakh annual units.

Article Published On: Wednesday, January 19, 2011, 15:00 [IST]

More from DriveSpark