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Mercedes To Wage Price War In The Luxury Segment
For this purpose, the company is designing the car with right hand drive so as to introduce in India from the very beginning, said its CEO and President for Europe, Africa and Asia. The cars will have the front wheel architecture and designed in a fashionable manner to be more appealing than the current ranges. In addition they will be cute and cheaper to be deemed as modern.
Generally A and B Class are compact hatchbacks and Mercedes" range includes C, E and S -Class sedans for the India market along with GL and M Class SUVs. The company is well aware the coming generation when rival companies will also be in vigorous mode. Those who are in the foray include BMW X1 mini SUV for Rs22 lakhs to be the cheapest in the segment from Germany. Hence Mercedes is very alert and tactic to focus on A and B-Class with a possible SUV, a 4-door sedan, hatchback and a coupe.
Mercedes offers the cheapest in its platform C 250CDI (Elegance) for Rs27.75 lakhs but is on the verge of offering still lower range cars to woo new customers in the market. He said the target would be the new entrants to this segment and the cars will come as CKD units. The move comes in the wake of the company"s intense desire to regain its status in luxury car segment by forging ahead its close rivals BMW and Audi. The CEO said the company will be able to reach the peak once new arrivals rock the market in India.
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