Maruti Showrooms in Metros

By By: Vicky.in

Published: Tuesday, January 18, 2011, 15:17 [IST]

Maruti Suzuki is still the undisputed auto maker in India and is on the verge of revising its marketing strategy. Under the new vision there will be retail showrooms in select metros under the cover of Maruti and the search is on for prime properties suited for this venture. The move is to reach more customers as there is an ebb and low of marketing position. The move involves an investment of Rs50-60 crore for acquiring lands in prime spots of select metros. There has been this sort of acquistion in Mumbai"s Andheri area (Lokhandwala) and in Delhi (Indraprastha). The spots are emerging as busy marketing areas comprising malls and car showrooms. As an expansion of this activity Maruti has earmarked 12 locations in metros and has already initiated five outlets on its own. The dealers have received the plush outlets from Maruti deviating from the practice of outsouring distribution of franchise.

With this investment the dealers of such outlets will take care of sales and service, said the company"s managing executive officer for marketing. The outlets will display Maruti"s lifestyle products like sports items, baggage, car miniatures, apparels and branded stuffs at premium status. The owner of a new gallery in Delhi said Maruti intends to provide a whole new experience of dealing with cars. Maruti is to press uniformity of these outlets as evinced from the first five. Maruti is initiating these measures as precursor for launch of its Kizashi sedan for Rs14-16 lakhs. The car is to counter the likes of Honda Civic, Toyota Corolla and Skoda Laura. As MUVs constitute 18% of the market segment, Maruti is steering into this sector with its R3 during this year, said the official.

Article Published On: Tuesday, January 18, 2011, 15:05 [IST]

Read more on: #indian auto market #maruti suzuki #sedan

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