Maruti Suzuki Sales Drop This Fiscal Year

By vicky.in

Maruti Suzuki
Maruti Suzuki is quite happy to be the top most car maker in the domestic market till today. But there are more concerns over the hanging future of its market sales which it sees may witness an unprecedented fall this Fiscal Year. Thought Maruti Suzuki holds 50% share in the Indian car market with more passenger cars in its portfolio, the company is not sure about retaining its position. The reasons attributed for Maruti Suzuki sales drop are the increasing inflation and rates of fuel and commodities. These were expressed by the company"s CGM for marketing who also said the company is to be wary of the ongoing trend in the market.

He further said much against anyone"s prediction the Maruti Suzuki has seen the growth of30% this year while it was 23-24% in the last fiscal. Same will be the case for the next year, he added. However, the numbers for this finance year , he said, will be 1.2million units at an average of 1,00,000 monthly units which has been doing now. This sale pf Maruti Suzuki would however reduce the net profit, he said, attributing the increased prices of commodity and speculative foreign exchange rate.

The company proposes to increase its capacity by 5 million annual units from 2013 as plans for building two plants (2.5 lakh units from each unit) are already on. In this process, the construction of the first plant will be completed much earlier by three months (by Q3 of 2012) and the second plant will be over by March 2013. Once these plants become fully operational then the annual capacity will be 17 lakh units from the current 12 lakh units. The units of Maruti Suzuki Guragaon and Manesar have capacity of 8.5 lakhs and 3.5 lakh units respectively.

Maruti Suzuki faced a fall in its profit and sales due to the reduced sales in export market particularly Europe where the incentive scheme for the scrappage scheme was wound up. Hence there is a need to search for alternative overseas markets to consolidate the position globally. The export target for this fiscal is 1.47 lakh units similar to that of the last fiscal. In another hitch, the company is facing a fall in the market of Egypt due to the recent political unrest, as in the last year it exported 4000 units to Egypt.

Article Published On: Saturday, February 5, 2011, 12:19 [IST]
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