Maruti Suzuki To Reduce Exports To Hungary

Maruti Suzuki Swift
Maruti Suzuki India has decided to reduce its diesel engine exports to Hungary and focus on the domestic market. The Indian carmaker has decided to drastically reduce its exports of diesel engines to counter the competition that has emerged against the Swift premium hatchback.

Demand for the new Swift has already reached unexpected levels. The Diesel Swift is one hatchback that has a huge following and don't be surprised if the waiting period is well over six months. With an intention of reducing this waiting period Maruti Suzuki will just not export its diesel engines.

Maruti Suzuki India (MSI), Managing Executive officer (Marketing and Sales) Mayank Pareek while speaking with the media said: “We are reducing on export of diesel engines significantly to cater to the domestic demand. Currently we export about 35,000 to 45,000 units every year to Hungary. We will reduce it to almost negligible levels in the next six months."

Maruti Suzuki's engine plant in Manesar builds 2.8 lakh diesel engines per annum and the carmaker requires 4 lakh units. To reduce the shortfall for the domestic cars, exports of the engines will be curtailed."The additional engine that we get (after cutting exports) will go for the Swift in India," Mr Pareek said.
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Maruti Suzuki is yet to announce the price of the new Swift. The formal launch will be held on August 17th. Maruti Suzuki's decision to reduce exports is a clear sign of the tremendous demand for the new diesel swift.

Article Published On: Thursday, August 4, 2011, 18:44 [IST]
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