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Mahindra Mini SUV On Road In Just Weeks?
The price of the diesel mini-Xylo is expected to be around Rs 5 lakh, making it an attractive option for customers buying premium hatchbacks like Maruti Suzuki Swift, Hyundai's i20 or mid-segment sedans like Tata Motors Indigo. A more fuel efficient diesel sports utility vehicle (SUV) will be much in demand at a time when petrol price hikes are making burden to users.
Automotive Dealers Association of Maharashtra chairman Sandeep Kumar Bafna said, "For customers, a mini SUV is something that a person can use as an office going car as well as a weekend car."
Most 5-seater SUVs like Suzuki's Vitara which are priced above Rs 18 lakhs which is not affordable for many. Also, Xylo which is priced around Rs 8 lakhs is out of reach for many customers. And a mini-Xylo could become a volume driver for M&M particularly when the Xylo faces stiff competition from the popular Toyota Innova in that segment.
Mahindra & Mahindra's automotive division CEO Rajesh Jejurikar said that they have a strong portfolio of brands and the company has a lot of products in the pipeline to be launched over the next 12 to 18 months. The company is sure that it will have a good year.
Moreover it makes strategic sense for Mahindra to launch a mini-SUV as it needs to leverage its strengths in the utility vehicle market. In later of 2011, the company is expected to launch a global-SUV priced above Xylo. The company will bring cars like Korando and Rexton to India from Korea's Ssangyong Motor after completing market feasibility studies in the second quarter of next year.
In March 2011, M&M completed the acquisition of Ssangyong and will work closely with Ssangyong for new product development and penetrating international markets.
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