M&M To Bring Only SUVs From Ssangyong
Rajesh Jejurikar, head of automotive business operations of Mahindra & Mahindra said that there's no immediate plan to have a car strategy and the focus is to drive a global SUV strategy. The company feels that it is apt to have a single car in a portfolio of SUVs. Also it is said that the Mumbai-based utility vehicle major's only passenger car brand will be Verito, the relaunched version of its entry-level sedan, Logan. And it will launch a small car under the Verito brand.
Further, South Korean firm, which was bought by Mahindra will drive the company's global SUV strategy. M&M's utility vehicle plan will take in bringing Ssangyong's products-Rexton and Korando C-into the Indian market.
And the strategy has ruled out the addition of Ssangyong's hi-end sedan, Chairman, into M&M's passenger vehicle portfolio.
Jejurikar added that the Chairman is a left hand drive. The company will modify the product for the Indian and global markets if there is a need for the product in the global markets.


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