Mahindra’s Logan Will Miss Renault's Logo

By By: Vicky.in

Published: Thursday, February 10, 2011, 17:05 [IST]

The auto industry is getting ready for another break up from JV and this time it is between Mahindra and Renault. All these days, the companies have been in good terms with the dealers getting due credit for the vehicles of Logan. But now Mahindra is all set to go alone for this Logan and there will be two variants which will miss the logo of Renault. The JV was in hanging balance since last year and the rift continued with the disappointing performance of Logan sale which made Mahindra acquire 49% share of the JV under its control. The company"s auto motive sector President said the change will be effected soon with the dealers who all along had been selling Renault logo would herein after wind up. This will be implemented in nearly 150 dealers across the country and very soon the logo of Renault will be off the visibility in these showrooms, he added.

Mahindra is now in full stint to make its own venture for the revised versions of Logan which has the distinction as the only product to yield failure in the market. Under the JV, Mahindra looked after the sales and services of Logan which were designed and delivered under the technical expertise from Renault. Hence with Mahindra to go alone with this Logan, the car will be the company"s first and exclusive passenger car. The plans are there to have a revised version and an economical version. The proposal is to reduce the size of the car to avail incentives on excise duties which will save overall price of the vehicle. To meet all these demands, Mahindra is setting up its own dealerships in the country which will be increased to 70 in another two years.

Article Published On: Thursday, February 10, 2011, 17:00 [IST]

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