Mahindra Planning New Vehicles On Maxximo Platform

By Suparna Chakaraborthy

Mahindra Maxximo
Mahindra & Mahindra Ltd (M&M), one of the leading utility producers in the country has plans to launch a series of models on the Maxximo platform. It is said that the Mahindra Maxximo has assisted it garner a 22 per cent share in the load dispatch segment in a short span from its launch in the year 2010.

Mahesh Kulkarni, General Manager, Mahindra & Mahindra said that the new range of Maxximo will cover other fuel variants such as CNG for movement in metros, models for load dispatch and passenger movement with different engine configurations and family new vehicles made possible with the Maxximo platform and modern plant set up at Chakan. The market for people movers and load dispatch is changing rapidly.

Moreover owners are upgrading from three wheelers to four wheelers and those owning mini-load carriers and vans prefer for new fuel-efficient models. The market is growing and provides more opportunity to launch many models. He added that they are averaging over 4,000 new vehicles on Maxximo platform a year and expect to garner a bigger chunk of the expanding market with more models.

Article Published On: Friday, May 13, 2011, 17:10 [IST]
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