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Is Kia Motors Disinterested In Indian Operations?
The company spokesperson said the company had its hands full making the necessary move to focus on the existing markets. The aim was to make 1 million cars in 2011 globally, he added. The Indian operation would be kept on watch and the entry would be made at the right time, he said further. Kia is better known as the popular brand in sports version cars and after establishing a solid base globally the company aimed to enter into the Indian market. The move has been on the air for the past ten years ever since Hyundai gained its presence here. During the period April-January Hyundai posted a rise of 17% sale with 2.95 units.
Kia has arrived at this decision after a feasibility study mooted by Synovate consultants. The report indicated a positive sign but the platforms from Kia - Picanto hatchback and Cerato sedan- have to vie against the larger volume in these segments. Above all Kia is aiming for higher margins as evolved in the US, China and Europe with the comprised 80% volume of the world"s potential. Having experienced these aspects Kia Motors has installed its new facilities in such regions.
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