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Jaguar Land Rover Aiming The Top Slot
Yet, JLR"s reputation is not at the stake, as it has established the backdrop of the Indian auto giant Tata Motors. The most preferred move is to convert Indian presence for the largest hub for Jaguar Land Rover products in India . Such a move will ease the company reduce the prices so as to push behind the competitors. As of now, JLR procures its volume as CKD / CBUs and the domestic manufacturing can gain pricing difference for direct volume increase.
Jaguar Land Rover in India has the next advantage of the widespread dealer network of Tata Motors all over India. With this back up, JLR can easily reach the mass of customers for sales and service. All these factors will contribute to the Jaguar Land Rover pan India presence and to take on the competitors confidently. The ultimate aim of Jaguar Land Rover to get the top most slot in the luxury car segment in India.
In order to reach the customers with all its product ranges, JLR is introducing its Jaguar XS to counter BMW 3 series and Mercedes Benz C-Class. JLR believes that Freelander 2 could muster more volumes, as much as 3 series is for BMW in India. Moreover, JLR claims that this car could well be treated as the best alternative to the likes of Toyota Fortuner and BMW X1 in terms of pricing and performance. To focus the brand image, the Land Rover badge is incorporated in the bonnet and the chief element which will decide the volume will be its pricing. JLR may quite be aware of these factors when it aims to reach the peaks.
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