Hyundai Tosses Its Brand Reputation On World Cup Fantasy

By By: Vicky.in

Published: Monday, February 21, 2011, 16:41 [IST]

The much awaited world cup bonanza has started in its style to please the fans and the TV audiences in particular. The Korean car maker Hyundai has got a new phenomenon from this mega event by being the official partner for the event. Hyundai has spared its most popular brands of cars for the world cup event, to ferry the players and the officials of the tournament all through the event.

In addition the company has stepped into various attractions such as live screening of the matches in big malls in Chennai, Mumbai and Delhi. The company has pressed its dealers for the sale of tickets and related merchandise for the event. More positively, the company is displaying its latest Santa Fe and Sonata models in the new T3 airport in New Delhi. The moves from Hyundai is effected to have deeper impact of the brands and brand recalls by being with the cricket matches during the tournament. Hyundai is designing this marketing strategy to gain customers for the ensuing new models targeted mainly on the youth segment who are keen watchers of world cup matches.

Among the slated models for the next fiscal, Hyundai is aiming to reach the desired customers with its HA compact which may cost less than Rs3 lakhs. The news about this car is yet to be made public from the company but sources indicate that the car will come off with latest features to woo the young minds.

Article Published On: Monday, February 21, 2011, 16:06 [IST]

Read more on: #automobile market #cars #hyundai motors

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