Hyundai Motors Gets Ready For Ad Campaigns

By Staff

Published: Wednesday, February 9, 2011, 12:29 [IST]

The next three years will be brisk phase ahead for the second largest car maker in India, Hyundai Motors. This comes in the wake of its plan to retain its hold on domestic market as it has peaked its identity by allying with the International Cricket Conference for the ensuing World Cup event. In the process, the company will shell out Rs200 crore for the ad campaigns coinciding the event and for another five years. Starting from 2011, the six models will be phased on two for every year in another three year tenure, said its Director for Marketing and Sales.

As a part of its alliance with ICC on global means, the company will be the official partner for the world cup beginning this month. The focus will be to extract the utmost mileage out of this ad campaign in the international event, he added. He said the move is in tune with the foray attached to the Indian customers with the cricket game for centuries. He further said the target for this year will be 6.3 lakh units against 6 lakh units sold in the last year. He said the booking for the ensuing SUV Santa Fe has been in suspension and will be revived during March end or the beginning of April. He said the 600 units booked so far will be ready for delivery in May this year. He said the export volume for the company stood at 2.47 lakh units with Europe being the largest chunk and is on the search for newer markets in addition to the existing 115 countries.

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Article Published On: Wednesday, February 9, 2011, 12:17 [IST]

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