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Ford Introduces A New Drive In Kerala
The drive will involve festival spirit between the dealers and the customers in addition to events and digital activities. The festivity team comprises the fortunate Bangalore couple and the thematic {+t} {+h} Figo modeled by Harun Robert, a TV host. The event marks Ford"s feat of reaching the new milestone - second fastest selling car to reach 50000 units and for winning the accolade of The Indian car of the year 2011. The sale volume during the calendar year 2010 stood at 83887 units making a triple jump from its previous year"s 29488 units. To be more concrete, the net sale volume since its launch is 60000 units and the company is widening its dealer network to offer the very best sales and service to the customers.
Ford is also planning to export its car to nearly 48 countries during including Africa, Middle East, South America this calendar year according to an official communication. This comes in the wake of the company having exported 7000 units of Ford Figo to South Africa to meet the demand. As the export venture spread to Nepal the expansion is further on for these 48countries, said its VP for sales.
The subsidiary of Ford Motor Co is calculating to secure 50% growth in this year in domestic market by selling 1 lakh units. The net sale volume in 2009 stood at nearly 80000 units. The major chunk of its sale came from Kerala state where it sold 1500 units within 100 days of Ford Figo"s launch. Ford Figo"s sale volume has already clinched the mark of 4000 units and the company anticipates to double this in 2011. The company, he added, is scheduling for launch of 8 new models in another four years.
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