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Ford "Assured" With Used Car Business
The company said that the Ford dealers Harpreet Ford in Delhi, Bhagat Ford in Chandigarh, KS Ford in Jaipur, Kairali Ford in Kochi and Planet Ford in Pune would handle the used-car business. Ford Assured multi-brand car programme was an opportunity for Ford to develop a closer relationship with customers. Ford expects the strong growth trend in the Indian new car market to influence and boost the used car industry.
Ford India Marketing Sales and Service, Executive Director Nigel Wark said that the demand for used cars has grown in India following the rising aspirations of the rapidly growing middle income customer group. And the car programme allows the company to offer our world class services to those who aspire to upgrade their vehicles.
Further, Ford Assured offers reconditioning of cars by Ford trained and by experienced technicians, a 169 point quality check, one year warranty on all car brands sold besides providing convenient buying options.
The Car programme is expected to make sure customer safety and satisfaction at all levels apart from assuring that the cars sold would confirm to highest quality standards
The company would tie-up with various banks to provide easy finance options for selling used cars under Ford Assured. Currently, Ford India has 170 sales and service centres across the country.
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