Eicher Motors Will Not Hike Their Prices!

Eicher Motors Ltd is following an aggressive pricing strategy and believes no additional price hike in the near term is needed as it believes commodity prices have started moderating.

Eicher Chief Executive Siddhartha Lal said "most commodity prices are flattening out, if not reducing slightly. All important commodities like steel, aluminium are flattening out."

He added that Eicher will invest 8-9 billion rupees over the next two years, as part of an aggressive expansion plan. It was reported that many Indian vehicle makers have been forced to hike prices in recent times as they had to pass on the rising commodity prices to consumers in an objective to sustain their margins.