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Aston Martin To Sell 100 Units In India by 2013
To create awareness about various models, the niche luxury sports car brand has displayed Rapide, the bestseller so far in India, along with two other models-DBS and Vantage.
Performance Cars (division of Infinity Cars) Director Lalit Choudhary, official importers of Aston Martin cars in India said that in first year of launch, the company expects to sell 30 units and by the end of next year the company targets close to 100 cars in India.
In last month, the company forayed into the Indian market with the opening of their showroom in Mumbai. And the price of the cars are from between Rs 1.35 crore ex-showroom to a whopping Rs 20 crore.
Choudhary said that as people move up from the premium luxury range to super luxury car segment, the sales of cars priced above Rs 1.5 crore shall pick up, and Gujarat is increasingly becoming a good market for the luxury car segment.
It is that the British car manufacturer got worldwide fame after secret agent James Bond drove the very same car in several Ian Fleming flicks.
He added that the ultra-exclusive One-77, the limited edition car priced in excess of Rs 20 crore ex-showroom, is now on display in Mumbai. The car maker is just left with 6-7 more units of this model and it can be made available in India.And the company offers its entire range in India, except Cygnet, a small sports car launched recently.
Further he said that the import of completely build-up units (CBUs) from United Kingdom attracts a hefty 110 per cent import duty. It takes over four months to customize the car and takes some time to be delivered in India.
Also, the super premium car range from Aston Martin competes with sports models of brands like Ferrari, Bentley, Mercedes, Porsche and Maserati, a luxury sports car.
Perhaps, in Indian roads, Aston Martin is the most expensive car priced at around Rs 20 crore that has been launched.
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