TomTom Launches Satnav Systems For India

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Tom Tom the Netherlands based automobile navigation system manufacturer unveiled three satnav systems for India and announced its entry in to the Indian market. The satnav systems to be sold here will be VIA 100, VIA 120 and VIA 125 for India. These satnav systems will be available from October and are expected to cost over Rs.15,000. They will be initially sold at retail chains such as Reliance Digital, Carnation and Reliance Autozone.

TomTom's satnav systems will offer map services of over 5,000 towns and cities along with a voice service available in 11 local languages. These satnav systems will be sold to car buyers and the company is currently in talks with Indian carmakers too.

TomTom has set up its head quarters in Pune. The company has increased its employee number to 400. It has been developing maps for India since ten years and hopes this experience will help it provide customers a better experience.

TomTom India Managing Director Jocelyn Vigreux said: “India is going through a tremendous growth. The series of new navigation systems that we are introducing today are specifically designed for the Indian market."

TomTom is also planning to bring in some of its engineering activities to India to develop locally relevant products.

Story first published: Wednesday, September 28, 2011, 12:08 [IST]
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