Have A Look At Moving Art - Mercedes S-Class

Published: Friday, March 30, 2012, 18:00 [IST]

Mercedes-Benz, the German premium carmaker has added another car to its line-up that will highlight the luxuries of a saloon. The latest car is the Art Edition S-Class, a car that has been designed as a collector's item. The S-Class Art Edition is a joint project between Mercedes-Benz and Saffronart, the art auction house.

Mercedes-Benz India said the Art Edition S-Class is more of a branding exercise for the carmaker. It has only imported just two models of the Art Edition and each of them are priced at Rs.1.14 crores. The carmaker wants to emphasise its cars are a statement of stylish, sporty and luxurious performance.

Mercedes-Benz and Saffronart are in a year long tie-up according to which the two firms will interact and highlight each others products.

The S-Class Art Edition is more than Rs.19 lakhs more expensive that the top end S500 being sold in India. The S500 costs about Rs.95 lakhs. The Art Edition S-Class' main features are hand stitched white interiors, special black paint scheme, alloy wheels along with a Harman Kardon sound system.

Mercedes-Benz India Director and CEO Peter Honegg while speaking about the new car said: “ We felt that we need to talk more about the brand, so we thought of tying up with this leading auction house. It has something to do with sharpening the brand – we want to show the customer that we are not only about luxury and safety, but also sportiness and lifestyle."

The Art Edition S-Class will be displayed at all art auctions conducted by Saffronarts.