Fiat Punto And Linea Now With Huge Discounts

Published: Thursday, September 22, 2011, 16:05 [IST]

Fiat India has launched huge discounts for its Punto and Linea in an attempt to increase sales during the festive season. The Italian carmaker is hoping these offers will attract more customers at a time when increased fuel prices and interest rates are keeping customers away from showrooms.

While speaking about the new discount offers from Fiat, the carmaker's CEO Rajeev Kapoor said: “With the launch of this campaign, we portray our commitment towards the Indian market and communicate that this campaign has been designed keeping in mind the emotions, sentiments and key values, deeply portraying our Indian connect."

Buyers of the Linea can now get discounts up to Rs.1.3 lakhs, while Punto buyers can now avail discounts totalling up to Rs.70,000. Fiat said these discounts will be available from September till October. The Linea is available with a starting price of Rs.6,51,684 for the entry level petrol model. The Punto's entry level model is priced at Rs.4,31,558.

Fiat is also offering an attractive exchange offer where owners of old Fiats upgrading to a new Fiat will get additional discounts of Rs.20,000. In its statement Fiat India has said : “ This scheme includes attractive exchange benefits of up to Rs.20,000, wherein customers can upgrade to Fiat cars if they exchange their cars while buying new Fiat cars."

Fiat is also offering 50 months of road side assistance and insurance for one year for just one rupee. All these discounts and offers clearly show the pressure car makers are currently under. The festive season is usually a time when sales shoot up even without the aid of discounts. But the current market sentiments do not indicate car sales will increase further.

Article Published On: Thursday, September 22, 2011, 11:38 [IST]

Read more on: #fiat #punto #linea #sales

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