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Hyundai Bookings Increase After Maruti Strike
Hyundai has launched the Eon, a competitor of the Alto and has already reported more than 5,000 bookings. The Eon though slightly more expensive than the Alto offers more features and has a futuristic design. Further, the Eon happens to a be a sibling of the i10, a small car that has impressed every one. A small car from Hyundai was always welcome and its arrival now has bolstered the Korean carmaker's image.
The country's leading carmaker is currently facing its third labour strike within the past five months and this has hugely affected its image. People are apprehensive about long waiting periods. The new Swift's waiting period is now over nine months and Maruti's other models might also see a similar situation.
Hyundai, India's second best carmaker in terms of sales is now upping its ante against Maruti Suzuki. It is planning to increase its production capacity by another 40,000 units by end of next year. This will help it decrease its waiting periods. People will prefer to get themselves a car that will reach them faster than preferring to wait for a Maruti Suzuki. Hence Hyundai is in a better position to capture a higher market share.
Hyundai India's Sr VP (finance & corporate affairs), R Sethuraman has accepted that Hyundai was expecting an increase in market share following Maruti Suzuki's strikes.
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