Golden Nano Gets Top Security From Tata Motors

Published: Tuesday, October 18, 2011, 11:35 [IST]

The Goldplus Nano is a tribute to Indian Jewellery from Tata Group's Goldplus brand of jewellery. The small car which is made out of pure gold and silver is adorned with several precious stones. The intricate artwork using gold and silver has attracted several thousand people to the launch of the GoldPlus Nano.

Tata Motors has identified the marketing potential of this golden Nano and has decided to display it across several cities in India over a 90 day period. This is a task easier said than done as the golden Nano is no Rs.1 lakh car but a car that is worth more than RS.23 crores.

Such a staggering price tag will require adequate security as it tours several Indian cities. Tata Motors is reportedly spending a whopping Rs.1 lakh per day for the GoldPlus Nano's security. The golden Nano was recently displayed at Nellore in Andhra Pradesh.

The GoldPlus Nano was unveiled by Tata Group chairman Ratan Tata in a ceremony in Mumbai. The car is a tribute to 5,000 years of Indian jewellery. The GoldPlus Nano is the most expensive car in India. Quite contrary to the regular's Nano's image of not only being India's cheapest car but also the world's cheapest car.

Article Published On: Monday, October 17, 2011, 15:11 [IST]

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