Ashok Leyland To Enter Passenger Vehicle Segment

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Ashok Leyland is a name that suggests huge load carrying trucks plying through India's long highways. But this image is set to change soon. The Indian truck manufacturer which has a joint venture with Japanese vehicle firm Nissan has said it will soon begin building passenger vehicles. These vehicles will be based on the commercial vehicles that are being jointly developed by Ashok Leyland and Nissan.

Ashok Leyland and Nissan have formed a joint venture company called Nissan Ashok Leyland Technologies Ltd and they have already launched their first commercial vehicle – Dost. The company is now looking at a second phase of expansion in which it will develop passenger vehicles wuithin the next two years.

The company will also launch light goods carrying vehicles along with passenger vehicles. This information was revealed by Hinduja Automotive Ltd Executive Vice Chairman and Nissan Ashok Leyland Technologies Chairman V Sumantran.

"We launched the vehicle in September, 2011. The reaction and response from the market has been very positive. The booking had surpassed 3,000 units," he said at the inauguration of the company's 21st dealer outlet here.

The LCV for goods transportation will be of 12.5 GVW (Gross Vehicle Weight), with a pay load capacity of 5-6.5 tonnes. In the passenger segment, the seating capacity would be for eight to 24 passengers. Commencing 2012-13, one new variant would be launched every year for the next 4-5 years, he said.

Story first published: Friday, December 9, 2011, 19:18 [IST]
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